Fueled by an article in this Sunday’s Chicago Tribune and a small budget, I was curious to find out more about Sarah Jessica Parker’s clothing line Bitten.
The former SATC star rolled out a summer collection months ago, and her fall line is now on its way to Steve & Barry’s stores throughout the U.S. I’ve long wanted to make the trek up to the only S&B store location in St. Louis and actually had the time this weekend.
Northwest Plaza itself is desolate (and enough fodder for another post on the state of St. Louis urban and suburban shopping malls vs. lifestyle centers, but that is another day). S&B’s is a bright spot. Aside from the Old Navy-esque décor, one-half the store is nothing but college garb – T-shirts, sweatshirts and my fave … comfy college hoodies at $7.98. The other half of the store has everyday clothes for women, men and children.
Throughout the store, SJP is everywhere via banners and looping video feed where she explains the whys behind Bitten. Per www.bittensjp.com:
BITTEN reflects Sarah Jessica Parker’s personal sense of style and taste, with her own wardrobe serving as the inspiration for the majority of the pieces. Between the recently launched summer collection and the Fall collection to hit store shelves in August, BITTEN offers nearly 1,000 apparel and accessories pieces, including jeans, woven and knit shirts, suit separates, wool and cashmere sweaters, dresses, jackets, lingerie, t-shirts, sweatshirts, sleepwear, swimwear, bags, jewelry, belts, footwear, and much more.
The BITTEN collection was designed for women of all ages and sizes, with a full size range from XS-XXL in tops, 0-22 in bottoms, and 5-11 in shoes.
The collection takes up a large chunk of the store. The jeans are a bright spot – great variety, greater fit, greatest price (at $15). There also are tons of knits – tanks, jackets, T-shirts, striped everything (all under $10) – reminiscent of Gap’s offerings the year SJP starred in its commercials. A little Plain Jane for me, but great if you want to stock up on the basics. Other fun finds include a polka dot button-up shirt as well as some cute skirts. Accessories and shoes are also aplenty … no comment on comfort as I did not try them on.
Overall, I am unsure if I am a full-fledged Bitten fan. There is something alarming about a clothing line with nothing over $19.98 from an actress who made $400 Jimmy Choos a household name. Guess I will have to wait until Bitten’s fall offerings make its way to St. Louis to decide whether or not I am smitten. That means another trek to NWP for Bitten - just in time for fall ball when college hoodies are an added bonus.
Side note: The clearance Dillards at Northwest Plaza has some great Laundry by Shelli Segal tops at rock-bottom prices (currently 50 percent off already-ready reduced prices. Other finds include cute a Michael Kors dress and tons of great shoes. Don’t be discouraged by the large, unshapely dresses that greet you when you enter from the mall. Happy hunting!