Looks like www.metromix.com is prepping to launch a St. Louis site.
For those of you not in the know, metromix covers all things entertainment. As the site says, “Your one-stop local entertainment guide on where to go and what to do, from the hottest restaurants and bars, to the latest in music, movies, and entertainment.”
St. Louis joins the ranks of Los Angeles, Chicago, Baltimore and just added … Lehigh Valley, Penn. KSDK is leading the way for metromix, which leaves me rejoicing because the TV station’s Web site isn’t easy to navigate, and the Post-Dispatch’s Web site’s entertainment section is a bit lacking.
At the same time, the St. Louis metromix staff has big shoes to fill in competing for advertising dollars with the local array of entertainment news sources such as the RFT, the glossy mags and Sauce, to name a few. Time will tell how this site makes its way into the media mix.